¡¡¡¡Friendship Hotel Culture Manual - Concept papers
¡¡¡¡Corporate culture is the production and management in the long process of the formation of the sum of material and spiritual civilization. It is first expressed as a series of concepts, such as life, work, guests, colleagues, leadership and so on. But the concept of combining with the corresponding behavior and to produce results is complete when the corporate culture.
¡¡¡¡Only through the actions of people interpret the concept of culture, and step by step to deepen them, making them a belief, a need not emphasize to guide employee behavior can also be conscious of the way, the corporate culture is applied. Otherwise if only an idea, it is just part of the culture.
¡¡¡¡Can be said that corporate culture is brand protection and core, there is no corporate culture to create a brand, is not long, because it has no intrinsic vitality.
¡¡¡¡Oriented corporate culture, norms, cohesion and inspiration, through shaping a spirit, an idea, a belief to shape the employee's good attitude, a conscious act to stimulate employees to create their own brand.
¡¡¡¡Luoyang Friendship Hotel is the first foreign luxury hotels, many countries have received numerous foreign leaders and celebrities, created a glorious history, is a landmark hotel in Luoyang eyes of the people and pride. But four years to resume business, results of operations have been less than ideal, on the one hand because of the increasingly competitive market, many high-star hotels have opened, changed the market supply and demand structure, the other reason is the lack of a fierce competition in the market to adapt to the advanced enterprise culture. Corporate philosophy, building regulations and incentives not to keep up with the times. To make the hotel into the fast lane, it is necessary first to introduce this advanced culture and seriously implemented, so that our staff internalized in the heart, outside of on-line, implemented in the actual work.
¡¡¡¡First, the business purpose and mission
¡¡¡¡Chinese and foreign elite offering first class accommodation, catering services and make them feel at home, give them memories.
¡¡¡¡Second, the vision and goals
¡¡¡¡Around several four-star hotels such as: Huayang Hotel, Peony Hotel, Peony Plaza Hotel is our goal to learn and catch up. We must constantly analyze competitors, lend, learn the advanced experience of local conditions, concentrated business, for three to five years to become the city's best hotels four star hotels, to achieve economic and social benefits double harvest.
¡¡¡¡Third, the customer concept
¡¡¡¡The customer is our god, we will not survive losing the customer, the customer is not dependent on us, their presence is our great honor. To keep every customer to meet all reasonable customer demand is our task and mission. Finally, add one: who offend our customers, who will go against the purpose of the enterprise will come to harm the interests of enterprises, they should bear the corresponding responsibility. Customer requirements is always right, even if we can not have their best effort.
¡¡¡¡Fourth, the concept of employees
¡¡¡¡Only the best employees in order to create high-quality service, employees are our most important part of the product, we must care for our staff, training staff, to every employee into a useful shape only. New employees do not understand anything, not his fault, but employees who do not understand anything that is our fault, only the best employees in order to create high-quality service. We have to create all conditions for retaining good employees, the introduction of talent, employee satisfaction.
¡¡¡¡Fifth, philosophy
¡¡¡¡Only to maximize customer satisfaction, in order to achieve maximum business benefits.
¡¡¡¡Gold Cup Silver Cup as customer word of mouth, advertising can enhance the hotel's popularity and sales degree, but even the best advertising is not as important to customers and then word of mouth important.
¡¡¡¡Satisfied customers are our best advocates, 60 percent of new customers from existing customers recommend. We must do everything to make the customer happy and satisfied.
¡¡¡¡We have to give up short-term interests of courage must not be sold to the immediate future.
¡¡¡¡We want to lend a change inherent in the concept, think outside the box with an open mind to learn the advanced experience of others and adopt a more flexible business practices and promotions. Expand the target market, so that more moderate consumption capacity of people to become our customers. Vacant beds and seats is a waste of resources. How to improve these vacant beds and seats utilization is the focus of future sales. The only way to create a better economic efficiency, customer satisfaction. To make full use of price leverage, open room with a good grasp of the price ratio, the best attendance of the relevant point. At the same time focus on tangible products and services to enhance competitiveness, customer satisfaction and will certainly be fully improved.